Feed the Pig launched for tweens
The AICPA and the Advertising Council launched a new layer in the financial literacy outreach as they created a new curriculum for fourth to sixth graders – Feed the Pig for Tweens™.
The program is an extension of the Feed the Pig™ (http://www.feedthepig.org/) campaign, which helps 25-to-34 year olds take control of their finances by saving. Benjamin Bankes, an adult-sized pig who evokes memories of the piggy bank, is the icon of the original Feed the Pig campaign.
Feed the Pig for Tweens (www.feedthepig.org/tweens) was developed by JMH Education with input from its Teacher Advisory Board and in cooperation with the National Council of Teachers of Mathematics. The curriculum introduces nine to 11 year old students to responsible financial decision making. Teachers may order printed copies or download the curriculum free of charge at the Feed the Pig for Tweens website (www.feedthepig.org/tweens).
The coursework reinforces math skills with real-life applications, like tracking expenses and balancing a checkbook. Students will be joined by the Bankes Piglets, 12 dynamic and diverse “savers and spenders,” who help them analyze financial habits and create responsible financial plans. Feed the Pig for Tweens includes The Great Piglet Challenge online interactive game and a take-home activity, Feed the Pig Family Goal, for the students to work through with family members.
View more Feed the Pig resources including new podcasts!
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